If you're looking for the perfect spice rub for a juicy prime rib, I highly recommend this Prime Rib Rub recipe. It's a little salt-heavy to ensure the meat is flavorful without being overly salty. The other spices help to achieve that delicious crust on your roast, too. You don't need a complicated spice mix to season your prime rib!

Recipe Essentials
- 🍽️ Course: Condiment
- ⏱️ Cooking Time: 2 minutes
- 🍴 Servings: 13 tablespoons
- 🧄 Flavor Profile: Savory, garlicky, and herb-forward with peppery warmth that enhances the beef without overpowering it.
- 🍚 Best Served With: Ideal for prime rib, ribeye roasts, or thick-cut steaks with classic sides like potatoes and roasted veggies.
- 🧊 Make Ahead?: Yes, mix the rub up to several weeks ahead and store in an airtight container.
Summarize and Save This Content On
The simple flavors in this prime rib seasoning complement and enhance the natural deliciousness of the prime rib roast. My favorite part is that you can adjust the spices to fit your preference and still get a tasty result. You can even use it for other cuts of meat, too.
This creamy horseradish sauce and Texas Roadhouse steak sauce complement and enhance your prime rib roast, too.
Why You'll Love This Recipe
- It's ready in 2 minutes or less: All you have to do is combine and mix the ingredients, and then your prime rib seasoning rub is ready to use or store.
- It's also a functional dry brine: You can use this rub for prime rib as a dry brine, too. Season your meat up to 24 hours before cooking to ensure it holds as much moisture as possible when you roast it.
- It's cheap yet effective: The ingredients are inexpensive pantry staples, so you don't have to spend a ton of extra money to make it, and it works great to season your prime rib roast.
Ingredients
You only need the seasoning listed below to make this prime rib rub. It's super simple and cheap!

- Salt: I use about ½ cup of kosher salt in this prime rib rub. That sounds like a lot, but it is necessary to properly penetrate the meat and ensure each bite is well-seasoned. You may use coarse or fine kosher salt.
- Spices: In addition to the salt, I use black pepper, garlic powder, and dried thyme in the rub. You'll find that I use thyme for this reverse-sear beef tenderloin as well because it works great with beef.
See the recipe card below for exact ingredient amounts, nutritional information, and detailed instructions.
Variations
- Try rosemary: Swap the thyme for rosemary to add a bolder flavor to the spice crust.
- Add paprika: Include some smoky flavor with ½ teaspoon of regular paprika or smoked paprika.
- Add onion powder: Add ½ teaspoon of onion powder for a deeper savory flavor and subtle sweetness.
If money is tight, try using this rub on my poor man's prime rib.
How to Make a Prime Rib Seasoning
It can't get any easier than gathering, measuring, and mixing the ingredients for this prime rib rub. That's all, and then it's ready!

Step 1: Combine the ingredients. Start by adding all the measured spices for the rub and pouring them into a small bowl.

Step 2: Mix and store. Give it all a good mix and transfer it to an airtight container or jar. You can use it another time or right away on a bone-in prime rib roast.
Expert Tips
- Adjust the amount for salt level: If you're worried about the roast being too salty or you prefer to cook with less salt, use less of the prime rib rub on your roast instead of decreasing the salt in the recipe. Then, it will still work the same without changing the recipe.
- Avoid adding extra salt elsewhere: I recommend taste testing the meat before adding salt to the au jus or gravy, so you don't risk the whole meal tasting too salty.
- Shelf life: Store your prime rib seasoning in an airtight container or jar in a cool, dry place for up to 6 months. Stir it well before using because some of the spices may settle.
If you're looking for more homemade spice rubs, you should try this beef short rib rub.

This rub works great on this bone-in prime rib roast. It's so good, you just have to try it!
Serving Suggestions
- You can use this prime rib rub for other cuts of beef, too. A few examples include crockpot eye of round roast, air fryer porterhouse steak, and air fryer ribeye steak.
- Feel free to use it on pork as well! Try it with sous vide pork loin roast and reverse-sear pork chops.
Recipe FAQs
I like to coat the prime rib with the rub 12-24 hours before cooking. This helps to further tenderize the meat. However, you may add it right before cooking if you prefer.
I use about ½ of the mixture for a 9 lb prime rib. You need just enough to form a crust on the outside.
The prime rib seasoning won't stick to the meat if it's too cold or wet. Allow it to come to room temperature, then gently pat it dry to help the crust stick and brown properly in the oven.


Prime Rib Rub
Ingredients
- ½ cup Kosher salt
- 2 teaspoon ground black pepper
- ½ tablespoon garlic powder
- ½ teaspoon dried thyme
Instructions
- Mix and store.
Notes
• Can add more thyme or sub for rosemary, etc
• If you like the heat from black pepper you would want to add more.









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