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    Home » Blog » Best of Food & Drink

    Pepsi Gets Dumped by KFC, but Taco Bell Saves the Day With a new Deal

    Modified: Oct 28, 2026 by Karin and Ken · This post may contain affiliate links. Leave a Comment

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    KFC and Taco Bell sit under the same Yum Brands umbrella, but their beverage plans are now moving in different directions in the United States. Here is a clear look at what KFC announced, what Taco Bell renewed, and why Pepsi is not disappearing from fast food counters after all.

    KFC's U.S. switch to Coca-Cola

    framepersecC/Pixabay

    The biggest headline came from KFC on October 15, 2026, when the chain said it would begin a new beverage partnership with The Coca-Cola Company in the United States. That announcement matters because KFC has long been associated with Pepsi products, making this a notable shift for one of the country's biggest chicken chains.

    The timing is also important. KFC said the U.S. rollout will start in January 2027, and the transition is expected to be completed by spring 2027. So the switch has been announced, but it has not already happened nationwide.

    For now, the scope should be kept narrow and accurate. KFC's announcement was about the United States, and the supported timeline points to a phased rollout in early 2027, not an immediate change and not a broader North American move.

    What customers can expect at KFC

    kfc
    Mirko Fabian/Pexels

    For diners, the most visible change will be in the fountain machine and combo meal lineup. As KFC begins the rollout in January 2027, U.S. restaurants are expected to transition from Pepsi beverages to Coca-Cola beverages over the following months.

    That does not mean every restaurant changes on the same day. A rollout that stretches into spring 2027 suggests a staggered process across locations, which is common for a national chain with a large store base.

    Just as important, KFC has not said that every part of the customer experience is being reinvented. The confirmed story is simpler: a new U.S. beverage partnership with Coca-Cola, beginning in January 2027 and expected to finish by spring 2027.

    Taco Bell renews with Pepsi through 2036

    Olena Bohovyk/Unsplash
    Olena Bohovyk/Unsplash

    One week later, Pepsi got its own important win. On October 22, 2026, Taco Bell announced an 11-year renewal with PepsiCo in the United States, extending that beverage relationship through 2036.

    That means Pepsi remains firmly tied to one of the most recognizable taco chains in the country, even after KFC chose a different path. For Pepsi, this is not a small consolation prize. Taco Bell's beverage identity has long been closely linked with Pepsi products and branded freezes.

    The renewal also gives the story needed balance. Pepsi may be losing KFC in the U.S., but it is still keeping a major Yum Brands banner on its side for the long term.

    The Taco Bell deal is broader than one store type

    This image has an empty alt attribute; its file name is Pepsi_mini2C_222mL-scaled.jpg
    Francis323/Wikimedia Commons

    Taco Bell's renewal is not limited to a single kind of restaurant. The company said the U.S. agreement covers participating formats, which is an important distinction because Taco Bell operates across different footprints, including traditional restaurants and other approved concepts.

    That wording matters because it avoids overpromising. The deal confirms a continued PepsiCo relationship across participating U.S. Taco Bell formats, but it does not mean every possible venue or future concept has been individually spelled out in public detail.

    Taco Bell also pointed to international markets in its announcement. The safe reading is that the company identified both U.S. participating formats and international markets as part of the broader relationship, rather than suggesting one identical setup in every country.

    Why Taco Bell did not promise a frozen menu forever

    NIKHIL/Unsplash
    NIKHIL/Unsplash

    A long contract can sound like a guarantee that the drink menu will never change, but that is not what Taco Bell announced. The renewal runs through 2036, yet that timeline speaks to the partnership itself, not to a promise that every current beverage will stay exactly the same for the next decade.

    Menus evolve all the time in fast food. New fountain options, limited time drinks, freezes, and co-branded items can come and go even when the underlying soda supplier stays the same.

    So the accurate takeaway is straightforward. Taco Bell renewed with PepsiCo through 2036 in the United States, but customers should not read that as a pledge that the chain's entire beverage lineup is frozen in place.

    What these two deals really say about Yum brands

    Noman_designer/Pixabay

    Taken together, the announcements show that sister chains can make very different choices. KFC is heading to Coca-Cola in the United States, with a rollout that starts in January 2027 and should wrap by spring 2027, while Taco Bell has committed to PepsiCo in the U.S. through 2036.

    What should be left out is just as important as what stays in. There is no need for unsupported ownership theories, guesses about back-end operations, or claims that Canada is part of KFC's move when the supported timeline and geography do not say that.

    In the end, the cleanest reading is also the most useful. Pepsi lost an important U.S. partner at KFC, but Taco Bell quickly delivered a major save with a new long-term renewal.

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